The K in CMYK stands for “Key”, but don’t let anyone get away with that because it doesn’t answer the question; the answer is much more interesting than that. The “key plate” is said to add the “detail” to a printed image. This is true in that the black plate in a four color process print pushes the contrast and creates “detail”. Many people suggest that the theory of using K instead of B because … Read More →
Here’s a great example of why graphic design leans more towards science than art. When designing something for print, the topic of “Rich Black” may come up, so here are a few questions to think about before continuing: What is “Rich Black”? Why is rich black not made up of 100% of CMYK? When should rich black be used (and avoided)?
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